StoryUP Closes $1.3M Investment Round for Healium

September 16, 2019 / Nueterra Capital Marketing

Tinder Founder Joins as Product Advisor for Biometrically-Controlled Content Channel

StoryUP, the makers of a virtual anxiety management product called Healium, just closed a $1.3M oversubscribed investment round. The Missouri startup, incubated at the Missouri Innovation Center, will use the funds to grow Healium, the world’s first interactive immersive media channel powered by wearables. Healium’s virtual and augmented reality apps are used worldwide as drugless solutions for the self-management of anxiety, addiction, and pain.

Anxiety is the cause of 60% of all illness and disease. Healium’s beautiful experiences are designed to quickly downshift the nervous system and allow the user to escape their current reality. Healium’s VR and AR apps can be powered by optional consumer wearables using either a consumer EEG headband or the user’s smartwatch. Power users can control Healium with three brain states including quiet mind, open heart, or focus. With 225 million wearables in the market currently generating 2D data dashboards, Healium’s patented technology is transforming how users interact with their biometric data by allowing them to control stories by shifting their brain patterns, or heart rate.

Photograph of Healium Kit

Healium Kit

In addition to the equity investments, the company also announced the addition of Sean Rad, Founder of Tinder, as a product advisor. Rad built the top-grossing non-gaming app in the world. Rad joins clinical advisor Dr. Craig Cheifetz, Regional Dean Virginia Commonwealth School of Medicine, and advisory member, Noah Falstein, former Chief of Gaming at Google.

“The brain believes what it sees. So why are we still meditating with our eyes closed with an earbud? This investment round allows us to grow Healium’s eyes-open, visual escapes into new markets and further develop our content that’s powered by users’ emotions so people don’t have to wonder … am I doing it right? Healium is not a replacement for cognitive behavioral therapy or pharmaceutical interventions. It’s a self-management tool that reminds users their memories have power to control things not only in the virtual world but the real world as well. ”

–Sarah Hill, CEO | Chief Storyteller, StoryUP

This is the fifth national group in as many months to recognize the women-owned small business. In 2019, Apple selected StoryUP for its summer Entrepreneur Cohort. The company secured a licensing deal that puts its stress management content on more than 20 airlines for passengers of long haul flights. The company won pitch competitions at CES, the world’s largest technology show, took home a first-place finish at South by Southwest in XR, and was nominated for a Webby for Best Use of Augmented Reality. Most recently, Nueterra Capital selected Healium as one of six companies “destined to disrupt healthcare.”

Two published studies in Frontiers in Psychology and the Journal of Neuroregulation showed Healium’s drugless kits reduced anxiety and increased feelings of positivity in as little as four minutes.

For more information on Healium’s impact on emotional wellbeing or the company’s social purpose with virtual Honor Flights for Veterans, please visit or email

With mentorship from:
Women in XR Fund
Mizzou VMS & MO Innovation Center
DOD Innovator Cohort
Mizzou Entrepreneur Legal Clinic
Columbia REDI
Enterprise Center of Johnson County
Launch KC | Nueterra Health Accelerator

You can read more about Healium in Startland.